Born in Mexico City and graduated from the Instituto de Estudios Superiores de Moda “Casa de Francia” in Mexico City, developing a unique and charming style that allowed him to visualize, capture and create his personality in each of his designs, he began by making “ready to wear” womenswear lines where he learned the business of fashion up close and soaked in knowledge of materials and textures, allowing him to select materials to perfection for each piece. In 2008, at just 22 years old, ELLE magazine, through an international jury, awarded Kris the prize for new Mexican talent.

His style is considered pure, exquisite, fresh, subtle and feminine, each of his designs expressing a deep understanding of the female body. The brand today is positioned as one of the most sophisticated fashion proposals in the country.

Each garment that Kris designs is designed for a very feminine woman, who perfectly balances body and mind, who loves nature and highlights its beauty with unique pieces. Elegant, Fresh, Natural and simply beautiful is how Kris defines his proposal. Artists such as Carmen Sarahi, the former First Lady of Mexico Angélica Rivera, Belinda, Yalitza Aparicio and the international model Miranda Kerr have dressed in Kris Goyri's designs.