Francisco Cancino

Each of our collections is born from a prolonged meditation on Mexico's vast history and its place in the present, while seeking to determine how it will be viewed in the future: marking its legacies and expressing its ambitions. At the heart of our garments are the memories of the childhood that Cancino spent in southern Mexico, with its customs and uses, where clothing fulfilled a function that went beyond coat and attire, and covered all social interactions: clothing they determined the position of their carriers, their origins and their possible paths; were marked by the occasion and were always worn with the pride of the identity.

We communicate the personality of today's women: heterogeneous, diverse and universal through a living and constantly evolving cultural heritage. The colors of Mexico, its forms, traditions and culture are interwoven in the design, manufacture and promotion of a fashion that expresses the contradictory encounters of our time: focused on local culture and with an enhancement of global interactions.
Expansión magazine awarded him its cover and named him in the list of "30 promises for a challenging year", Forbes Mexico magazine included him in its list of the most creative Mexicans in 2016 and Quién Magazine awarded him the Quién 50 Award. , to the 50 characters that transform Mexico, on two occasions (2014 and 2021). Cancino collaborated with Emmanuel Lubezki on the Lavazza Calendar. Also has dressed the Mexican singer Natalia Lafourcade for international stages on two occasions, for The Grammys in 2019 and for the Oscars of the United States Academy of Motion Picture Arts and Sciences in 2018. In addition to Mexico, her collections have sold, among other countries, in France, England, Spain, Japan, Italy, the United States and within department stores El Corte Inglés, Saks Fifth Avenue and the prestigious online sales portal LuisaViaRoma.